Yeah. If there's that much on the line, it's not worth it. But with such drastic leap in prices, you know people will try. So of course they know people would try. That's not something easily overlooked on their end for sure.
This could also be a sign of some drastic changes down the road they have planned, so the crazy price could be set up to be a deterrent, so when the potential changes do go into effect, fewer are impacted or dependent, leading to less blowback and bad publicity. A strategy.
Time will tell. One can only guess.