Ok, I'm going to be brutally honest. This token is in fact the definition of a pyramid scheme. Truthfully, if we were still riding the December hype train we would be looking at Bitconnect 3.0.
Essentially, the entire platform is a smart contract. Note the image from their site:
In order to partake in this particular smart-contract-enabled scheme you must first visit the exchange. Now, I would be remiss in not providing my affiliate link. However, you can simply go to the non-affiliate link to hop on the hype train.
In order to buy you must have metamask installed. After ensuring you're topped up with an amount you're willing to lose. Hit the exchange. 
After purchasing, you can check on your account and the dividends earned. This amount equates to roughly 1-5% depending on the level and voracity of shill on a given day.
Hello @iprophet, upv0t3
This is a free service for new steemit users, to support them and motivate them to continue generating valuable content for the community.
<3 This is a heart, or an ice cream, you choose.
:)
R4ND0M:
9447 1504 7340 6475
4587 3316 2596 3497
5302 3436 7188 4084
2349 3554 6411 4254
Congratulations @iprophet! You have received a personal award!
Click on the badge to view your Board of Honor.
Do not miss the last post from @steemitboard:
Congratulations @iprophet! You received a personal award!
You can view your badges on your Steem Board and compare to others on the Steem Ranking
Do not miss the last post from @steemitboard:
Vote for @Steemitboard as a witness to get one more award and increased upvotes!