There are still a few traditional travelers who visit new cities and look at buildings and walk around museums in order to learn. In other words, they are motivated by the feeling of developing themselves as they visit a new city. But, I am quite convinced that there are few such tourists left. The rest of us, we travel to gather experiences and to have a great time.
For example, if you visit the city of Prague, most people will leave the city without having any clue about when the legendary Charles Bridge was built. They might remember walking across the bridge, and they also remember that statue on the bridge that you need to touch in order to get your wishes come true. But, that is mostly what they remember.
Why is that? Because we are more focused on experiences, like touching the Johannes Nepomuk statue and wishing for something, instead of actually learning more about the Charles Bridge and also about the character of Johannes Nepomuk and why there is a statue of him at the bridge.
As a result, a tourist guide nowadays must be prepared in a different way. Of course, he/she must know a lot of things, historical data and so much more, because those who are really interested will expect the guide to know such things. But, a guide needs to be just as prepared for questions dealing with the location of the closest toilet, where they serve the best beer in Prague, how the visitors can buy tickets for public transportation, and when the stores will close in the shopping malls. Besides that, guests look for advice on where to go to experience the best dinners in Prague, and they are much more focused on the experiences than the actual things they can learn.
Is that negative? Is it wrong? Not at all... it is just that we are getting more and more used to living in a world where life is about experiencing and having fun, and not at all that much about developing ourselves, our skills, and growing in knowledge.
That is also why we spend hours per day staring at our mobile phones, doing mostly nothing...