}
Apple's new "Tracking Transparency" feature will add a pop-up to your iPhone whenever an app wants to track you. It's to let people know when their "IDFA" system is being used.
Cybersecurity and privacy journalist Kate O'Flaherty explained to me in this latest video that the IDFA, or ID for Advertisers, is a way for iPhone apps to determine when things like advertising campaigns have been effective, by allowing the apps to monitor a user's activities across the phone. It is a more private way of tracking than cookies in browsers, but Apple says that more transparency is needed. They argue that many people don't realize this kind of tracking is going on, and that users should be made aware of it and given the option to opt out. That's why they've added this feature, and also things like privacy labels to their app store.
A great step forward for privacy!
Facebook isn't happy, because their entire business model is built on being able to track users. They're even talking about legal action on the grounds of antitrust. What will become of companies like Facebook if users decide they no longer want to be tracked?
Edited by Lee Rennie
Written by Dan Amankwah and Naomi Brockwell
Special thanks to Mike Ricci for all his help advising on this script!
Follow Kate O'Flaherty at https://twitter.com/KateOflaherty
https://open.lbry.com/@NaomiBrockwell:4/apple-v-facebook-privacy-battle:7?r=DzXweqFwrKKy9W5nrSXLok6w9Secrgc8If you would like to send me a message and support my channel, visit https://cointr.ee/naomibrockwellSign up for the free cryptobeat newsletter here: https://Naomibrockwell.com/cryptobeatSign up for the members-only newsletter here and get access to exclusive content by becoming a member of NBTV! https://Naomibrockwell.com/memberships
Apple's new "Tracking Transparency" feature will add a pop-up to your iPhone whenever an app wants to track you. It's to let people know when their "IDFA" system is being used.
Cybersecurity and privacy journalist Kate O'Flaherty explained to me in this latest video that the IDFA, or ID for Advertisers, is a way for iPhone apps to determine when things like advertising campaigns have been effective, by allowing the apps to monitor a user's activities across the phone. It is a more private way of tracking than cookies in browsers, but Apple says that more transparency is needed. They argue that many people don't realize this kind of tracking is going on, and that users should be made aware of it and given the option to opt out. That's why they've added this feature, and also things like privacy labels to their app store.
A great step forward for privacy!
Facebook isn't happy, because their entire business model is built on being able to track users. They're even talking about legal action on the grounds of antitrust. What will become of companies like Facebook if users decide they no longer want to be tracked?
Edited by Lee Rennie
Written by Dan Amankwah and Naomi Brockwell
Special thanks to Mike Ricci for all his help advising on this script!
Follow Kate O'Flaherty at https://twitter.com/KateOflaherty
https://open.lbry.com/@NaomiBrockwell:4/apple-v-facebook-privacy-battle:7?r=DzXweqFwrKKy9W5nrSXLok6w9Secrgc8If you would like to send me a message and support my channel, visit https://cointr.ee/naomibrockwellSign up for the free cryptobeat newsletter here: https://Naomibrockwell.com/cryptobeatSign up for the members-only newsletter here and get access to exclusive content by becoming a member of NBTV! https://Naomibrockwell.com/memberships
I think this is great news! I hope Facebook dies an agonizing death. I'm surprised Apple is going this route. Makes me feel less disgusted for using their product.
Slightly.
Apple is really pushing privacy, they're doing a great service imo
Yeah that's what surprised me. I fell in to an anti-Apple mindset during the jailbreak years. It's nice to see they're less evil, I guess is the term...
They can afford to be less evil because their product is mainly hardware and app store, rather than advertising based like google. That puts them in a unique position to fight on the side of privacy, so that's awesome
That is awesome. Maybe this is the beginning of an evolution of sorts, wherein the “people” corporations claim to be actually develop a legitimate foundation of ethics to stand on. Lol. I don’t know how I feel about Apple being my moral compass. I’m gonna need to process this.
Apple is pretty great re privacy because they can afford to be: hardware is their business, not ads.
Also there's an incentive for them to push other apps away from ad business model to paid, so that they can collect a percentage of app download price.
They have a pretty good track record re privacy