I think that since Steemit is based and runs on crypto that the majority of people know and write about crypto... hence most of the rewards go to what interests them. What my hope over the next year is that people from all different kinds of interests come on to Steemit with their hobbies or views. Also, I think that the communities feature will help with this too! :)
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There are already many many interests here on steemit.....just look at the tag list :)