What is programmatic?

in #programmatic7 years ago

This term "PROGRAMMATIC" have been swirled around and often misused in context. Here is real definition according to my understanding of what it actually means.

A means to buy digital ad impressions in an automated fashion through specialized software in real time with the use of data to reach the right audience with the right creative at the right time.

a.jpg

Sort:  

Congratulations @gbadesere! You have completed some achievement on Steemit and have been rewarded with new badge(s) :

Award for the number of upvotes

Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click here

If you no longer want to receive notifications, reply to this comment with the word STOP

By upvoting this notification, you can help all Steemit users. Learn how here!

Congratulations @gbadesere! You received a personal award!

Happy Birthday! - You are on the Steem blockchain for 2 years!

You can view your badges on your Steem Board and compare to others on the Steem Ranking

Vote for @Steemitboard as a witness to get one more award and increased upvotes!