Hi! It took 2 weeks to write, so the article was really good quality, but I think pic made it all. It just explains concept very well, it clicked with so many ppl and was shared tens of thousands of times. This article's pic with car most probably came from pic in my blog(I not bragging, was just super lucky. And no, original pic was not even my.. I just refurbished for mvp concept). But really pictures are everything. What about simple infographics? I was really lucky I think , i still hope my advice helps.
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I do not believe in luck :) You simply did a great job.