- 6 days of campaigning to find participants
- 412 participants that joined the Thunderclap
- 748654 Social Reach
Did we trend??
Sadly, no.
Did the Steem / SBD price go up?
Well, it didn't go down over the past 60 minutes, but compared to normal volatility, their was no substantial price impact directly from the Thunderclap Twitter campaign.
The good
We made it to 100+ participants! That's a milestone, without that, there would not have been a Thunderclap for Steem today. There was amazing support from the Steem community, I cannot name them all here, but it was incredible to see so many Steemians rally behind the good cause. The GIF presented well on Twitter (this was a doubt in my mind all along, since as far as I know Thunderclap does not support GIF so I had to rumble a bit with Twitter sources, but that worked! The qualities of the Steem blockchain were highlighted in 55 countries, in 226 cities to about 750 000 people !!!
This is awesome, thank you all so much!!
The bad
Focusing on making the GIF work for Twitter turned out to have a downside too, on Facebook, the message wasn't as concise and graphical as we'd hoped for. Also both on Twitter and Facebook, the links pointing to Steemit were not perfect, they should all have been pointing to a direct sign up page. A third point to consider is the timing of the Thunderclap, was 3PM CET the very best time to burst, that's 6 AM Los Angeles time and 11 PM in Seoul.
Conclusion
It's a bit too early for a final conclusion. Lessons were learned, moderate successes have been reached. This was a first initiative to get the Thunderball rolling. Maybe this should be organized by a Steemian with higher rep and more followers, maybe a small team should be formed where we can have more expertise on delivering a maximally powerful message in an even more professional way, maybe we should have support from the Steemit team or maybe I should just do it again, hoping the support will be as good as this time and working on the details myself. Also, we're going to have to keep an eye on incoming web-traffic to Steem in the coming days. It's still very possible that we'll see an upswing as a result of this campaign.
Important
If you have any suggestions, please do drop those here in the comments. I would love to brainstorm further with all of you and see how we can optimize and collaborate going forward with these Thunderclaps. Because:
One thing is certain for me, Steem will rise to $100 this year and I'm determined to contribute as much as I can to help!
