As someone from the Retail industry, I personally think that this tool will definitely help to those who have put Blogging as part of their strategy to promote the products / services on their omnichannel platform.
What more if the main revenue stream is still our brick-and-mortar hypermarkets, cost for digital marketing is still very pessimistic and will need to be rationed accordingly with the other digital marketing expenses. I would rather start with something small to 'test' the reactions from our customer segments first... Getting those big-branded enterprise marketing tools can be a bit of an overkill to our expenses.
I would definitely be interested to try this out once we start the Online Blog initiative. The UI/UX looks simple enough too... Keep up the good work!