I have lots of database development, online marketing and analytics experience, so if there's anything I can do to help out, feel free to hit me up and I'll do what I can. I don't have a ton of free time, but I can definitely help out a couple hours a week with optimizing the site for user flows, SEO optimization, setting up/running paid marketing campaigns, etc...
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Thanks @therockman. Really appreciate your offer of support. I think over the next few days we will be figuring out who has the time to help us, and what we need, and then we will be contacting folks. Cheers.