2 Steps to a Better Direct Mail Campaign.
Step 1:
Next, choose promotional products that will be useful to your target audience based on the information you collected. Get creative with this…you can place a logo on virtually everything so make sure something you choose will stand out. If you need help, apromotional product consultant should be able to give you suggestions based on your needs (and not give you suggestions based on the hottest product currently on the market!). Note: think outside the box and stay away from flat items – “bulk” mailers have a higher open rate.
Step 2:
Now, you have the product that will be mailed. There are two choices here, you can send a “bulk mailer” or consider using creative packaging. With a “bulk mailer”, you place your product and information in an envelope (with a handwritten address!). The alternate option is to choose a 3-D “Box Mailer”. With a 3-D mailer, you can choose a uniquely shaped box relevant to your campaign with a special spot for your promotional item that will “showcase” your promotional products.
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