POB is not in a competition with hive so I don't know what it means by stand out like steem. If you mean by been a more recognized community outside of hive, then real development have to happen over here.
Like coming up with a real use case other than just blogging that will help the community more valuable. I think the proofofbrain founder talked about creating a store like what we have at the hivelist community. Or something else also have to be inculcated if we intend to have good success.
Other things like massive advertisement/marketing have to follow up next after the basic things have been put in place.