Social medias are cheating on our personal datas. This is well known from the beginning of web 2.0.
Did users turn away from them ? No at all...
Now the facts disclose that they are also cheating on our private datas !
Will users turn away from them ?
Not at all : everybody will trust in fake forgiveness / pseudo mea-culpa.
What's really going to turn people away from MSM is just having a better product. Ethics didn't stop whale killing; the oil industry did. Global warming concerns won't kill oil, solar panel tech will.