@citizenzero sorry we missed the voting window on your article. How interesting that you found pyramids following you around.
When I took design studies we talked a lot about symbols and how they are interpreted by consumers but it all started with the pictograms which eventually evolved into letter and language. You're right that the alphabet is no more than 26 symbols that we learn to interpret in different combinations. I am sure you're aware of how only the elite and priedts were taught to read at one time and would share their abilities with lower classes by interpreting the written word. Priests would often convince their followers to leave all their worldly possessions to the church, instead of their families, when they died based on the written word. Even then the masses were being taught what to think instead of how to think. It seems not much has changed in the way of public education.
Perhaps, some people believe we are beyond symbols but colours, shapes, wording are all used to elicit a reaction, more often than not, to purchase something. People are just so conditioned to believe they are making their own choices that they rarely pick up on these cues. I will admit I am guilty too but working in marketing has definitely given me more awareness. Great article! -Aimee
Hence, the "word of God." Priests are a class that always knows how to maintain their positions of power, no? We call them politicians today.
I took an online copywriting course a few years back. They said marketing was based on the 7 deadly sins of avarice, lust, gluttony, sloth, greed, wrath, envy and pride. Cater to those weaknesses and people will buy. Symbols have the magic to bypass the mind and go directly to the emotions. Find the perfect word-symbol combination and success is at hand. Most people have no idea how programmed and vulnerable to this they are. Realizing that is part of the waking up process.
Me too. But thanks for the great, insightful comment. It's appreciated.
Huh, I never thought about marketing being based on the 7 deadly sins but that makes complete sense! So many light bulb moments.
I have said many times that my morals will be no doubt the reason I end my career in marketing. I try to choose clients who genuinely help others but sometimes other less-than-serving projects work their way onto my plate.
I am leaving our article upvote on your reply instead. Cheers! Aimee