Walmart. Also in the 90's, walmart began the boarding up main streets in literally every rural small town in the farmers' country. It was so sad. (My family is from a small town in Kansas, a state that got hit fast and hard by walmart.) thanks @ kernl, didn't know this, not surprised.
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Haha, yeah, it happened in my town, in the 90's Walmart came to town! Then local businesses had a harder time to compete with their lower prices. More and more franchise businesses pop up.
Right! You saw it happen too - heartbreaking. Along with big ag bringing down the farmer's own farm, then he goes into town but no longer has his main street community of businesses (a social visit as well), and is eventually, literally, forced to go to walmart. Forced into isolation, and lost independence, it's simple to understand the farmers' depression. (Of course the Clintons had much to do with spreading that persisting evil.)