I'm definitely less motivated by emotional language and pharma ads make my eyes roll back in my head. I also see a lot of attempts to make the elderly identify not only with various diseases, but with all these drugs they're pushing, like the latest tag line: "What's your Tresiba reason?" gag
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Tresiba ready! LOL I don't even know what it's for and that name is familiar. They need to do something to distract you from the list of horrible side effects.
LOL, yeah, they speak in soft tones and make anything sound so great :/