I will have to give it some thought. In general, games are an extremely powerful class of psychological technologies, and gamification directly interfaces with our unconscious reward mechanisms. I think people are just barely figuring out how to use gamification responsibly in the context of our increasingly diverse, networked society.
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And then there's this scary-ass Sesame Credit thing, which is more carefully designed and possibly closer to what you were talking about.
In one sense, it's just an extension of our existing credit scores and obsessions with property values ("you can't put a garden in your front yard!"). In another, it's a whole new level of coordination and control. https://steemit.com/politics/@dana-edwards/the-digital-village-is-the-most-global-and-most-local-form-of-government-reputation-based-governance-supersedes-legal-governance
I'm using the term trancewar very broadly, to encompass all of the efforts to manipulate people by messing with unconscious mechanisms which take place in our networked society. Digital governance definitely has the potential to facilitate such manipulation in previously unimaginable ways, and @dana-edwards seems to have made some astute observations about this.