I agree that authenticity is an important and admirable trait, but I also believe some have a different perspective/outlook on the "fake it till you make it" meme. To some, "faking it" means acting as if. This could mean they are "acting as if" they possess a quality/lifestyle/desired outcome before it's arrived, all while in pursuit of what they want to accomplish. To become what you want to be, you have to act as if you are already that. The universe brings us what we are. So essentially, we have to become, or "fake" what we want, if we are not quite there yet. I hope this is making sense. All I'm saying is perspective is everything. Some are not trying to fool others. They are simply trying to convince themselves they ARE what they want to be. Acting as if it's an extrememly powerful tool, in terms of the law of attraction.