Simon Sinek says, find your WHY.
Which is so true. If you get down to why someone is doing a crappy job, or willing to be away from their family for months at a time during the year, there is a very compelling WHY behind it.
It could be retirement, family, or moving to a new country to have a better life.
Whatever it is, it's a very compelling reason. It is your WHY....
Oh yes, I love Simon's work. Authentic, self leadership eh?