We'll soon be doing a Kickstarter that will include a great deal of information about our business model. You can see more about the direction we're taking once that's published.
We're not at all interested in decentralizing the publishing industry. Self-publishing and POD have caused irreparable damage to consumer confidence in products offered by retailers like Amazon. Our goal is to focus on quality and education, not open new doors for work that should never see the light of day. We also don't believe that a blockchain is the right place for long form fiction, for many reasons.
Our biggest issue with what you may be proposing is the absence of professional editing. Without that, a publishing startup is doomed to failure.