IOTA coin in a matter of hours became the 6th biggest coin in market capitalization. Excellent investment opportunity like never before! And it is revolutionary because it is the first cryptocoin that does not use blockchain technology. http://coinmarketcap.com/currencies/iota/#charts
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Heres a good article giving an overview of how IOTA aims to be different http://www.tangleblog.com/what-is-iota-what-is-the-tangle/
I think Byteball or digiball or something like that already uses a DAG, so IOTA isn't the first.