Yep! It's a lot easier to churn out 2k words on these kind of platforms than 6k words for a journal article. Ironically, about the same number of people will read the stuff here and for way less effort!
However, it's a nice challenge that is intellectually rewarding and potentially career rewarding (in the long run). At least that's what I hope!
It's quite an intellectual place this!
Hope the career works out, I'm sure it will!