Ahh, the masses. To apeal to those lovely masses Hive will probably need ex-disney kids dancing and singing inane propaganda riddled pop songs, lots of cheap beer, something highly addictive and mindnumbing, and a heaping helping of high fructose corn syrup with some artificial flavors and colors on the side.
Maybe we should compromise and just have justin beiber give a shoutout and throw in some cat memes.
Maybe we don't want all the masses here. Just the somes would be a nice start.