That Hive is a blockchain that serves as the data storage of a number of social media, electronic publishing and gaming apps. That's what I usually say. But it really depends a lot on who I'm talking to. Not everyone has the same level of knowledge required to understand this type of advanced things.
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Yes, I agree that the conversation is completely dependent on whom we talk to. We have to carefully choose what we say. It is like I can never explain about blockchain technology to my mother. 😀