You need to focus on the right kind of people: the early adopter type. Find people who are apt to think in terms of potential. Forget about the average social media user type. Because Hive apps aren't nearly as polished as Facebook or Instagram and because the whole concept is novel, your efforts at onboarding new people are best focused on people that have the early adopter mindset. Don't forget to support your onboardees.
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Thanks for sharing your thoughts. Those are some good suggestions. 👍