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Yeah, think about that. Who became a media darling a few decades ago? Donald Trump's only successful endeavor has been manipulating the media. He helped normalize 'catch and kill', he bullied editorial staff with litigation (and some claims of actual physical threats), he used to call in to radio and news shows, pretending to be someone else, praising Donald Trump. Much of the 'controversial' stuff he does and says is a deliberate ploy to keep the cameras on him, and as long as it makes them money, it will keep working.

He has been the biggest cash cow they've ever had, and he and the media both know it. They don't hate him, and he doesn't hate them, that's part of the show he learned to put on when he was working with Vince McMahon.