Having a website that ranks well on Google is important to small businesses. Websites that are on the top of Google’s search engine results pages (SERPs) get a significant percentage of the traffic missed by lower-ranked websites. Learn what you can do as a small business marketer to help your website ranking.
More ranking statistics
Just to drive the point home regarding rankings, here are time more stats according to “Beginners Guide to SEO” by SEO Moz:
The first ranking position in the search results receives 42.25% of all click-through traffic
The second position receives 11.94%
The third position on the first page obtains 8.47%
The fourth-placed position on page one receives 6.05%
The others on the first page are under 5% of click-through traffic
The first ten results (page one) received 89.71% of all click-through traffic,
The next ten results (normally listed on the second page of results) received 4.37%
The third page receives a total of 2.42 %
The fifth page receives a total of only 1.07%
All other pages of results received less than 1% of total search traffic clicks.
READ MORE: https://azstrategicmarketingservices.com/small-business-website-ranking-factors-you-should-know/