Compared to web2 I think it's nice that we can adjust the pending rewards a bit here, as you say many there become repetitive, farmy, etc, once they've "made it" and advertisers/adsharing doesn't care about that as long as they get the views. Naturally we can have ads here too and it may at some point become a big part of the rewards but if we see some authors earn too much stake from repetitive/farmy/posts with the intention to just extract/take as much from the pool as possible for selfish gains, we can jump in and adjust that a bit without affecting the adrevenue part but protecting the ecosystem.