Nice, good advice. Love the idea of narrowing it down, I hate doing product photography and videos. I don't mind being on camera, but I'm horrible at setting up good shots and getting good lighting - it doesn't come naturally to me at all. I'm at that point in my art business where I often feel more overwhelmed with all the things I have to juggle than creative and free. I think it's time to start figuring out how I can work with a photographer/videographer for 4-6 hours one day a week.
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Good luck! I am glad the article helped.