A real estate listing is often the very first thing that captures a potential buyers attention. The words used in the listing must be precise and immediately draw the interest of people. What is said in the listing ultimately shapes the buyer’s opinion of the property. When writing the listing, there are words you should avoid at all costs because they can give off the wrong impression to the buyer, giving them a negative opinion.
One of the most dangerous words to use in any real estate listing is the word “fixer”. The term already shapes the buyer’s opinion of the property instantly and gives the impression that the home is going to require a good amount of work. Statistics have shown that properties that are listed with the word “fixer” have sold for 11.1 percent less on average than they are expected to. Many buyers who are looking for a home are looking to steer clear of any type of fixer-upper property. Using the word “fixer” in a listing is a huge mistake and turns off a lot of people in the market to buy a house.
While the word “investment” may stick out to real estate investors, listing a property to sell to normal everyday homebuyers is not going to work. When people scan the listing and see “investment”, they automatically view the property as not worth their time. They assume that there is far too much work to be done to the home and is completely rundown. The majority of buyers are looking to get into a home with no work. Houses that are listed as “investments” sell 6.6 percent less than the average that is expected.
The word “bargain” in every other aspect of life is seen in a positive light. However, in the world of real estate listings, it can deter buyers. As soon as the word is mentioned in the listing people automatically assume that the listing is at that price for a reason. Whether it is due to some sort of issue with the house, or it’s in an undesirable area, people avoid listings when they see the word “bargain”. Houses that are listed with the word “bargain” statistically sell for 3.5 percent less than the average that is expected.
From KathleenMonroe.net