God is free to do as He pleases with the people of the universe that He himself created:
(Romans 9:10-24 NIV) Not only that, but Rebekah's children had one and the same father, our father Isaac. {11} Yet, before the twins were born or had done anything good or bad--in order that God's purpose in election might stand: {12} not by works but by him who calls--she was told, "The older will serve the younger." {13} Just as it is written: "Jacob I loved, but Esau I hated." {14} What then shall we say? Is God unjust? Not at all! {15} For he says to Moses, "I will have mercy on whom I have mercy, and I will have compassion on whom I have compassion." {16} It does not, therefore, depend on man's desire or effort, but on God's mercy. {17} For the Scripture says to Pharaoh: "I raised you up for this very purpose, that I might display my power in you and that my name might be proclaimed in all the earth." {18} Therefore God has mercy on whom he wants to have mercy, and he hardens whom he wants to harden. {19} One of you will say to me: "Then why does God still blame us? For who resists his will?" {20} But who are you, O man, to talk back to God? "Shall what is formed say to him who formed it, 'Why did you make me like this?'" {21} Does not the potter have the right to make out of the same lump of clay some pottery for noble purposes and some for common use? {22} What if God, choosing to show his wrath and make his power known, bore with great patience the objects of his wrath--prepared for destruction? {23} What if he did this to make the riches of his glory known to the objects of his mercy, whom he prepared in advance for glory-- {24} even us, whom he also called, not only from the Jews but also from the Gentiles?
and
(Isaiah 65:1 NIV) "I revealed myself to those who did not ask for me; I was found by those who did not seek me. To a nation that did not call on my name, I said, 'Here am I, here am I.'
No doubt. My point is He's not as ALL-GOOD, ALL-MERCIFUL & ALL-LOVING as many deem him to be.