This is certainly something that needs to be discussed.
The more popular are the bid bots the more easier it would be for people with money to buy their way into higher reputation, with all the credibility it implies.
And I think forbidding the votes from bid bots to increase reputation would be incredibly hard and no one will do it.
The consequence is reputation lost all of its meaning. It will stop being a representation of the quality coming from this user, and it will simply be a number showing how much money have the user pay to the bid bots, the higher the reputation the larger your payments, and the richer the bid bot owner.
Good points. It will be worth less than it already is :P People got high up in rep before not because they were quality content producers, but because they got whale support. Steemsports is an example, it's just a lottery where they got people to make them rich by giving them part of the rewards by picking a team.. .lol.
Well I don't really know the story about steemsports, but their account seems fine by me. Its good to have people talking about sports.
Now, do they deserve the higher reputation in the site? mmm I am not sure, but at least they aren't a toxic account, as far as I know.