Reputation is key, and Steemit's system seems to be working, in terms of allowing other users to see who is providing value and who is leeching off others. So yes, it is very important to build, and protect ones reputation, as a means to contribute as much as possible. It's still so new here, perfect time to get in and develop.
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You get it @naquoya , we are still a VERY small community on steemit in comparison to Facebook and the likes. This platform makes sense to me. We are early adopters and the best is yet to come. Build your reputation!