2020 is finally ending and hopefully for the better. It’s been a long journey but I am still here, thankfully. One thing I must wonder is with the numerous crunches and restrictions in place, how aggressive will companies go with their marketing this holiday period. Will price cuts be too good to miss or has the power of influencers and hype build made the latest and greatest items overly sought after, leaving all regard of value and saving in the past. The terms sale is very interesting to me, especially during the current pandemic. For instance, there have been a few airlines offering discounts on flights but the actual saving relative to booking earlier (just a few weeks) makes these savings minimal.
But I will say that this year’s Black Friday is set to yield a little more in comparison to recent years as we see a need for companies to pull money from a market that has shrunk somewhat. Luxuries have seen a dip and rightfully so, but the gift market will continue to boom this winter in my opinion. With Christmas on the horizon and our moods slashed by COVID and missed holidays, perhaps it’s time to treat ourselves and our close ones. Showing a little love this holiday might be seen across the entire retail industry and I am especially curious as to how entertainment will shift this festive period.
I have almost exclusively moved on to streaming my entertainment and Black Friday/Christmas Sales are a perfect time to pick up a few discounts on memberships. Big hitters such as Netflix and the like are unlikely to show any movement on pricing but I have seen a number of promotions that bundle products with subscriptions. The new Google Chromecast is one such example, which I managed to pick up recently to try out Google TV. I’ll get to that in my next post. So for now, it’s time to make a new shopping list and spread the love.
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