The existing model of the advertising market is centralized, has its drawbacks and therefore no longer meets the needs of modern users!
At the time of formation of the Internet advertising market centralization has played an important role in changing the concept from advertising in paper Newspapers and magazines to advertising on the Internet. Large corporations have promoted this idea and it was gladly picked up by the entire world community, because it was convenient and gave a lot of opportunities for publishers.
At that time, Google, Facebook and Instagram created excellent platforms for content promotion. But with the growing competition of advertisers and the development of new technologies, several problems have emerged:
- content creators and advertising customers are paying more and more to have their ads higher in the search bar;
- all content that is shown to consumers is controlled by several companies;
- consumers are overloaded with information that is often of poor quality and do not get anything in return;
- the main profit from promotion goes to advertising platforms-intermediaries.
Today, blockchain has changed many sectors of the economy with its innovative technology, and the time has come for digital content.
MEDIA Protocol will make the marketing and advertising industry not only decentralized and increase their efficiency, it intends to change the concept that will encourage users.
The project sets an ambitious goal to change the system of digital content through a model of incentives. Through the use of blockchain, all relationships between creators, consumers and platforms will be transparent, safe and without intermediaries.
How it works?
All content creators that interact with the MEDIA Protocol before it is placed assign a certain number of tokens to the URL. As I said, consumers will be rewarded for any interaction with the content (it can be an article, an audio podcast, a picture or any video). You can earn tokens for likes, comments, or even for sharing a post or even a piece of it with your friends.
Such a system will allow publishers to get more real audience and increase live interaction with content. The platform can be used by individuals, bloggers and large brands, and all interactions will be recorded in the blockchain. The creators get much better data and get rid of bots and scammers, because each user is a separate wallet with tokens.
All earned tokens can be spent on the purchase of exclusive paid content in the ecosystem or exchanged for another cryptocurrency.
Platforms that host content will also receive tokens. Their reward will depend on the number of users who will like, comment and share this record.
What has been done and the prospects?
Today, the test mobile application CryptoCatnip based on MEDIA Protocol has already been launched. In it you can read and share the latest news of the cryptocurrency world and earn test tokens. This is just a demo. With open source, any developer can create their own unique application.
The team has set itself very ambitious goals and the success of the project will depend on the degree of their implementation, because its basis is a new system of incentives.
Download CryptoCatnip app and leave your opinion about MEDIA Protocol!
More information you can find here:
Website 
Bitcointalk thread 
Whitepaper
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The idea is exciting, it's really very interesting! I'll read all the documents to get a better understanding.
You can follow the links at the end of the article to all documents and social networks) Thanks for reading
Quite an interesting idea, but I think it will be difficult to promote the idea to the world as all are accustomed to what is now...
People don't just get used to everything new. Everyone now has Internet access on their mobile phones, too, although it seemed impossible for 20-30 years. People are now much faster to pick up new opportunities)
You do things when opportunities come. I have experienced times in my life when I have many ideas coming, and I have a long dry period.
and I am sure you will succeed in this social media,
because a lot of your work is very good and extraordinary,You do things when opportunities come. I have experienced times in my life when I have many ideas coming, and I have a long dry period.
and I am sure you will succeed in this social media,
because a lot of your work is very good and extraordinary,
The contents of this post is very interesting.
I'm sure many people who want to enjoy your post,
always successful greetings
The contents of this post is very interesting.
I'm sure many people who want to enjoy your post,
always successful greetings
@tommy123 all of us have experienced difficult times in our lives, the main thing is how we get out of these situations)
Thank you, the biggest reward for me is the pleasure of my readers)
Me ha gustado mucho tu articulo, es un nuevo mundo para mi, gracias.
Gracias!) Creo que la idea de este proyecto será recogido por todos los bloggers y posiblemente pronto y los sitios de publicidad, ya que todos se beneficiarán de la participación
The work we do for you and your post has started.
Thanx)
You write very interesting articles and I read them with pleasure. In this article, serious questions are raised, I liked the idea of the project and I already downloaded the application, it seemed to me quite convenient and original) I will wait for the next update)
Thank you! I am very selective approach to what I read) And if I like a product then I want to thank the author with this project it will be easy and profitable
And how will this platform be different from Steam it? And why is it better than Steemit?
Authors who publish their article on Steemit are rewarded when consumers comment on their article or put upvote. The Media Protocol platform is distinguished by its connection with advertising platforms, another model of rewards and benefits for the consumer. In fact, it has a lot of differences - these are only the most obvious)
Now each participant will have an incentive to do their work even better, because everyone is interested in it) The consumer will see and comment on more and more quality content, the publisher will be interested to improve its audience, and the creator will work on the quality of its content
Glad that you liked article and you understood its idea)
Readers will earn for something that reading and comment?) Sounds cool!