The introduction of AR (Augmented Reality ) on an industrial scale has grown many times. Recently, the development of the smartphone market has slowed down and the development of various digital devices is actively gaining momentum and the investment attractiveness of such global it companies as Facebook, Google, MS and Apple is growing. As the smartphone market has stalled, companies expect new revenue from services. According to forecasts, by 2020, the world market volume of AR will be 120 billion dollars, and the growth in the industry will be favorable.

Meet Scanetchain - the first commercial ecosystem with AR built on the NEM blockchain!

All Scanetchain features consist of an existing social structure and elements that apply to the market and provide the services that users need to make a profit. This platform works on the basis of Blockchain technology.

According to the founders, the focus of the market is done on the device, which is capable of displaying real improvements, not to develop content that is accessible to the public using this technology. The company is headed by David ham, a former business development Manager for the blockchain company Samsung SDS .

Scanetchain wants their AR technology to help traditional stores become faster and more convenient. This is because consumers can learn more about the product with just one scan and make informed decisions - and be able to make purchases on the spot.

"All you need is your smartphone»

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According to white Paper by Scanetchain, its platform provides retailers and businesses with the opportunity to communicate with the General public, such as TV commercials, radio stations and message boards. Physical advertising - can not provide such coverage of the audience.

As well as logos and products, the company says that the AR marker can be attached to billboards, posters, flyers, magazines, bags, business cards even ordinary packages.

When logos are verified by the user, there is potential for posting a variety of information, including videos, animations, text messages, photos, event information, instructions, and other forms of useful information.

Scanetchain is also confident that its AR system can help brands protect their brand and reduce the amount of counterfeit goods. This is because they will be able to observe all the special attributes of their products on the Blockchain and buyers will be able to verify the history and authenticity before buying.

The company claims that one of the biggest challenges associated with the AR platform is the amount of content that a person's smartphone typically loads - sometimes resulting in the collection of eyes and the loss of valuable storage space. Scanetchain claims that its platform solves this problem by delivering content through a cloud-based system such as data transfer, making it "fast and easy."

No need to know Blockchain

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Scanetchain says its system allows the public to use Blockchain technology without the need for in-depth knowledge of how It works. The team hopes that its free social networks will provide familiarity, as users will be able to upload photos and comment on the actions of their friends on your own.

The main payment unit of this platform will be tokens, which are called SWC, and the company States that all users who have the token will have shares in the Scanetchain allowing them to vote for "important operational issues."

Conclusions and prospects of the project

In General, I think the project is very promising and promising in the coming years, as the capitalization of the virtual world is growing steadily.

The project team has extensive experience and deep knowledge in this area. To date, many partnership agreements have already been signed with well-known companies.

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