1. I admit that "authenticity" of review is one of the biggest issue of whole influencer marketing industry.
We're trying to solve that issue by few compulsory "quests" that hunters (reviewers) must submit before they can write a review content, so they must prove they actually used the app until a certain level, not just spreading spammy reviews for bounties.
2. We compared the data with paid FB ads, not organic (not paid) Facebook postings.
As a maker, the goal of using Reviewhunt platform is not just bringing potential users from Reviewhunt user pool, but more importantly, getting early feedback about their products + viral effects on many social channels (which is more organic than paid ads in my opinion).
Thanks for some of the clarification. I am glad to see that the team is not oblivious to the shortcomings in this area and are working to find solutions. In regards to the second part I slightly misspoke, I didn't mean organic, I meant targeted, however, the same principle holds true.
Still glad to see this project moving on to the next phase and progressing well, keep up the good work