This is pretty dope. I think the odds are pretty good for this to be some sort of wink at Steem.
It reminds me of a post from @hilarski of a couple days ago about a logo that appeared on the Simpson and strangely resembled TenX logo. The resemblance was also very eerie as the logo was on a box where Burn took out a special credit card which is exactly what TenX is.
https://steemit.com/bitcoin/@hilarski/did-the-simpsons-tv-show-drop-a-crypto-currency-hint