Thanks @pnc! Ripple Labs is no longer, it's just Ripple (company rebranding). I felt the need to write this article because it was pretty clear to me that still most people involved in the crypto-scene think all crypto projects out there depend just on the value of a token.
But in reality there are entities either foundations (i.e. Ethereum, Stellar) or companies (Steemit Inc, Ripple) behind of many proyects to assure they are sustainable in time.
There was a time when Open Coin aka Ripple Labs aka Ripple was totally XRP dependant. I think Steemit Inc. is at that early stage, but could engage already in a founding round for the company as it has a working product to show (the steemit social network).
PS: I invited David Shwartz to read this article and maybe share his thoughts.