I've just been following the money. Bitcoin lost 25 billion in market cap Since Noon 29Dec2017. Ripple has gained 40 billion in 2-3 days.
With Coinbase adding Ripple to their trading platform on 8Jan2018, and Coinbase adding an estimated 100,000 users daily, I see nothing but a surge in prices for Ripple, and a potential market capitalization takeover from Bitcoin in the upcoming year. Especially with Bitcoin slowly finding its price lower and lower, people will move their money towards Ripple.