(Almost) free account creation is a must.
Please consider this use case scenario:
I have a mature, well prospered forum / site with 100k users. I want SMTs. I want my users to get accounts on steem. Given current min reg fee 0.2 STEEM that's around $20,000 (if you can afford $3,000,000 in SP delegation, freezing those funds for 30days + 13weeks) or just $600,000 for account creation without delegation.
Freemium would be the key. As long as we would be able to keep bandwidth limits at the level preventing million of 0SP accounts from spamming the network.
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