Many people who can't afford a Rolex watch, just need to search the market and find all the other great brands which also have a rich heritage. Like Seiko, Certina, Sinn or Orient. There are many options to choose from where you can get a great watch. Even some who defentily can compete whit Rolex on style, quality and heritage.
I agree fisker, Japanese watches are great i have a few Seiko's and Orient they're very reliable and accurate.