Social media is a big area for Hive to target. Web 3.0 is the way but we can still utilize Web 2.0 for our gain.
Many feel that simply tokenizing a Web 2.0 application makes it Web3. Simply integrating a cryptocurrency or NFT does not make it so. The data is still on centralized servers with the account at risk from the centralized companies. A blockchain such as Hive can alleviate this with its account management system.