Every day as I peruse LinkedIn, I see folks talking about networking through social media. How to reach a broader audience via the same etc. Being in sales I see the usefulness of Twitter LinkedIn Facebook and others. On the other hand I do not see many people creating or utilizing the best networking tool available, their own non digital selves. Get out and meet folks. Join a civic organization, and attend their meetings. Join and utilize your local Chamber of Commerce. Randomly (or not so randomly) stop by local business and just talk, don't sell.
Are you sitting behind your desk waiting for leads? Get out, make your own leads. Are you blowing up social media trying to get the attention of this or that demographic? Get out, go to a local coffee shop or donut shop daily or weekly. Do you want to become a trusted name in the community? Get out, volunteer for one or more groups.
By getting out, you will be seen as someone who is a go getter, is involved in the community, is a stakeholder, and finally and most importantly cares about what is important to your client base. After all, isn't our job to build relationships Maybe I have been doing it wrong, but I cant do that nearly as well while sitting behind my desk. So get out, and bring your business in.
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