Before going in detail, let's have a moment to analyze who's behind SaTT:
Though SaTT itself may be relatively new, the team behind it has actually been working together for eight years. Gauthier Bros and Stephanie Clement first began working together as Facebook developers, helping to create the Iframe Apps, including tools that allow businesses to add customizable contact forms, coupons, newsletter registration and more.
In 2014, the team launched their brand Atayen, which now has offices in the United States, France, and Tunisia. Their wide range of apps have been used by major brands like Disney, Coca-Cola, Netflix, and Nike.
Can Blockchain and Digital Advertising work together ?
In 2017, digital ad spending amassed $209 bln globally, whereas the amount falling only at TV makes $178 bln. Increasingly, more TV advertisers are relocating their budgets across digital platforms, with projections estimated to reach $335 bln by 2020. Led by internet giants like Google and Facebook, big data has played a fundamental role in advertising over the past 10 years.
Blockchain comes to the rescue with underlying technology benefits such as improved security, transactional transparency, speed and scalability, all of them ensuring better protection of user data.
Using blockchain to publicly communicate their own campaign parameters makes it much easier to match up with an agency that will meet the brand’s needs. Not only does this make the hiring process more efficient; it also helps prevent up-selling and other tactics that can undermine the ROI of a campaign.
How SaTT will help Advertisers then?
SaTT says advertisers are going to benefit from a “simple, fast and powerful tool” which will help them establish the best communication medium for their message and discover publishers who will give them the greatest reach and engagement levels.
Businesses that wish to launch a campaign would begin by purchasing SaTT tokens, outlining their objectives and the compensation on offer if these targets are met, and selecting which publishers they want to participate. From here, the progress made towards reaching these goals would be automatically checked and validated by something known as an “oracle” – an example of which could be Google Analytics.
By using SaTT, advertisers are guaranteed their campaigns are both secure and transparent, and consumers get exclusive access to events and products in exchange for SaTT tokens.
Token information and sale?
- Token Information:
Token: SaTT
Platform: Ethereum
Token Type: ERC-20
Token Price: 1 SaTT = $0,42
Token available for sale: $ 104 160 000
Token supply: 420 000 000
Unsold tokens Tokens not purchased during the Crowdsale will return to the reserve.
- Token distribution:
Crowdsale 59.05 %
Reserve 11.90 %
Api 8.93 %
Team/advisers 4.76%
Partners 4.76%
Bounties 3.57%
Validated pages 3.45%
Validated users 1.79 %
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ETH: 0xAb7e0c5e97940C046eE969691d52c6deF4886A6a