I think when it surges the Mainstream media will pickup the story. Then the Flock will come in for quick profits and get sheered. The shorts always run to the new meat. I think it will settle around $20 but may hit a brief spike around $30. I saw them rush in on Litecoin the same way.
For month Litecoin was between $50 and $80. Once it broke $150 they rushed the currency and drove it up to $300. Then it slid back. The shorts come in and vacuum up what they can and move on to the next vein to feed from.