I never understood that obsession with the "Big Pharma". During the last 2 years, I spent exactly 2 Eur on medicine. My very ill grandma takes like 5 medicines constantly and it cost about 20 Eur/ month.
Transportation: about 50 - 100 Eur/month
Coffee or chocolate once a week: 10 - 20 Eur/month
Protein supplements: 20 - 30 Eur/month
Mobile phone: 15 - 20 Eur/month
What would people accept as the reasonable price for the medicine I wonder...?
And some data, about the investing in R&D from here
