For me I was fascinated by the phenomenon of how that story went viral, and how the facts were presented and re-presented, essentially mutating as the facts became more blurred.
Like a game of telephone. This is why I think better understanding of science, and a wide variety of other fundamental pieces of knowledge are becoming more and more a requirement for every day life. We can't always depend on others to get it right, we must have a basic understanding of things to know when we are being bullshitted.