Indeed, we are all the infinite universe looking back upon itself in order to create and learn.
I wanted to write about his work for a while too, I was waiting for his holofractal website to return to normal functionality so that I could be sure I was on track with his theories but it's looking like it's been taken down :(
Fortunately someone saved a copy when it was functioning: https://web.archive.org/web/20170517143753/http://holofractal.net/the-holofractographic-universe/
Thank you very much for the re-steem :)