Science can be hard. Just as most things which are worth doing are hard. And it's not easy to sell hard to a population addicted to 140 character tweets and instagram memes. Then, not only do you have to get their attention, you've got to challenge their thinking and convince them to consider a reality that might make them uncomfortable, when they could just as easily go back to their chosen subreddits and read a bunch more stuff they already agree with. Good luck!
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